Tag Archives: DATA

How To Use Database Marketing Techniques

How To Use Database Marketing Techniques

Database Marketing is a unique way to collect and store. This can be done easily by using software programs such as Access, SQL and Excel. Useful information is then used in advertising and marketing.... 

AN OVERVIEW OF KNOWLEDGE DISCOVERY IN DATABASE (KDD) PROCESS TOWARDS DATA MINING

AN OVERVIEW OF KNOWLEDGE DISCOVERY IN DATABASE (KDD) PROCESS TOWARDS DATA MINING

1. INTRODUCTION Historically, the notion of finding useful patterns in data has received a variety of names, including data mining, knowledge extraction, information discovery, information gathering, data...